Chinese coffee chain brand Luckin Coffee has set its sight on global expansion by planning businesses in the Greater Middle East and India markets via a partnership1.
Luckin Coffee and Americana Group, the largest integrated food product company in the Middle East, signed a Memorandum2 of Understanding Monday, which includes a plan to set up a joint3 venture to launch new retail4 coffee businesses in the above regions. "This collaboration5 represents Luckin Coffee's first step toward bringing its leading products from China to the world," said Luckin Coffee founder6 and CEO Jenny Qian. Founded in 2017, Luckin posted fast expansion thanks to its convenient tech-driven services and affordable7 quality products. It now operates over 3,000 stores across 40 cities in China. The company plans to open more than 4,500 stores by the end of 2019 to become China's largest coffee chain.