Stinky Luosifen, or river snail1 rice noodles, became the most popular Chinese New Year's snack this www.w66.com利来国year on e-commerce platforms, as Chinese people prepare for a stay-at-home holiday due to the COVID-19 pandemic.
On the traditional Laba Festival, which fell on January 20, Chinese e-commerce platforms kicked off a one-month-long "2021 Online Chinese New Year's Goods Festival" for the convenience of people across the country that can now easily buy some seasonal2 specials.
Traditionally, dried fruits, sweets, and pastries3 are a must-buy "three-piece set" snacks for the Chinese New Year. But this year, new competitors are taking over.
According to data from Tmall and Taobao, both e-commerce platforms under Alibaba, the turnover4 of Luosifen on the first day of the online festival was 15 times bigger than last year, with the number of buyers growing nine times year-on-year. The largest group of buyers was the post-90s generation.
Self-heating hot pots rank only second to Luosifen on the most popular goods list by Tmall and Taobao.
Besides, the turnovers5 of hot pot soup base and induction6 cookers increased by 540 percent and 240 percent, respectively, year-on-year. Other popular goods include facial masks, medical beauty products, and games.